Introduction Week!!

In our first Welcome week exercise we had to take a paper bag and decorate it to imitate our mood board. I drew Frankenstein's monster to show my love for prosthetic's because I didn't show
it in my mood board. I added a make-up brush and lipstick to show my interest in beauty make-up and what added what was mean't to be a plane for travel. To finish I added a graduation hat.
I really liked the outcome of my mask, i think it portrayed my interests perfectly.

Next we was asked to take selfies outside useful locations that we would be using later this year.

Including....

-MAC

-Laura Mercier 

-Bobbi Brown

-Benefit 

-Smashbox

Mac - When looking at the mac counter you can see its very professional. You can also see the set up was very well thought out as the customer can literally see every product available. Keeping the counters/storage black with hints of white keeps the store looking very modern and will never go out of style. I think Mac is aimed at women of all ages but personally i would say a range of 17-50 year old women  use the products due to observation.
When it comes to hero product a Ruby woo springs to mind. I find it to be very popular because its the perfect matte red lip!

Laura Mercier - Laura Mercier counters are similar to mac , using  monochromatic sleek counters displaying all products available. The difference with Laura Mercier counters is the dynamic designs. I think Laura Mercier was created for a more mature woman maybe mid 20's + as they display natural simple make-up in advertisement  rather than flashy bizarre make-up that other company's may display.



LAURA MERCIER COUNTER
image resource- http://retaildesignblog.net/wp-content/uploads/2013/04/Laura-Mercier-shop-Tangs-SheridanCo-Singapore.jpg